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Concession Sales Not Impacted With Switch to Healthier Food

Parents also express significant satisfaction with the 'healthy makeover'

FRIDAY, March 14, 2014 (HealthDay News) -- Substituting healthier food options at a high school sports concession stand does not impact sales and pleases parents, according to a study published online March 12 in the Journal of Public Health.

Helena H. Laroche, M.D., from University of Iowa in Iowa City, and colleagues compared concession stand sales for two seasons of high school football games (2008 to 2009), before and after the addition of new healthier concession options and substitution of healthier ingredients (less saturated fat, no trans fat). Satisfaction surveys were also evaluated.

The researchers found that revenue per game was similar between years. The new healthy foods made up 9.2 percent of total revenue, and sales of some new items increased with each game. Student satisfaction was not changed with the "healthy makeover," although parent satisfaction improved (P < 0.001).

"While this study was conducted with concession stands, the principles can be carried over into other food retail settings," the authors write.

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