electronic cigarettesMediaSafety & Public HealthTobacco & KidsCigar Smoking TobaccoCigarette SmokingCigarette Smoking TobaccoPipe Smoking TobaccoTobacco And KidsCigar SmokingTobacco SmokingTobaccoCancerPipe SmokingGeneral HealthSocial MediaVapeSafetyPublic Health
HealthDay operates under the strictest editorial standards. Our syndicated news content is completely independent of any financial interests, is based solely on industry-respected sources and the latest scientific research, and is carefully fact-checked by a team of industry experts to ensure accuracy.
- All articles are edited and checked for factual accuracy by our Editorial Team prior to being published.
- Unless otherwise noted, all articles focusing on new research are based on studies published in peer-reviewed journals or issued from independent and respected medical associations, academic groups and governmental organizations.
- Each article includes a link or reference to the original source.
- Any known potential conflicts of interest associated with a study or source are made clear to the reader.
Please see our Editorial and Fact-Checking Policy for more detail.Editorial and Fact-Checking Policy
HealthDay Editorial Commitment
HeathDay is committed to maintaining the highest possible levels of impartial editorial standards in the content that we present on our website. All of our articles are chosen independent of any financial interests. Editors and writers make all efforts to clarify any financial ties behind the studies on which we report.
THURSDAY, July 6, 2017 (HealthDay News) -- Progress to keep tobacco use out of kid-friendly movies is apparently going up in smoke.
The number of youth-focused films that showed smoking rose sharply between 2010 and 2016, a new study reveals.
During that time, 46 percent of movies with smoking were youth-rated. That's 210 of the 459 top-grossing films. And the number of smoking scenes in movies rated PG-13 -- suitable for teens -- surged, from 564 in 2010 to 809 in 2016.
That's a public health concern that must be addressed, the study's senior author said, because it could encourage young people to light up.
"Modernizing Hollywood's rating system to reflect the audience by awarding movies with smoking an R rating would save a million kids' lives," said Stanton Glantz. He directs the Center for Tobacco Control Research and Education at the University of California, San Francisco.
"That is the best way that the six big media companies that control the Motion Picture Association of America could ensure that movies marketed to kids are not also selling cigarettes," Glantz said in a university news release.
The study was published July 6 in the U.S. Centers for Disease Control and Prevention's Morbidity and Mortality Weekly Report.
A 2012 U.S. Surgeon General's report said youth with extensive exposure to smoking in movies are two to three times more likely to smoke than those with little exposure.
Glantz -- founder of Smokefree Movies, which targets public policy and film industry practice -- said no progress has been made to reduce tobacco images in youth-rated movies since 2010.
"All the major media companies have had years where all their youth-rated movies are smoke-free. There is an enormous need to implement an industrywide standard by requiring that all movies rated for kids are smoke-free," he said.
Between 2010 and 2016, the study found tobacco incidents rose:
- 72 percent in top-grossing movies (from 1,824 to 3,145),
- 43 percent in PG-13 movies,
- and 90 percent in R-rated movies, those for which children under 17 must be with an adult.
Only in movies rated G or PG -- for general audiences or where parental guidance is suggested -- did tobacco use fall, from 30 incidents to 4.
Researchers defined incidents as the use -- or implied use -- of a tobacco product, including cigarettes, cigars, pipes, hookah, smokeless tobacco and electronic cigarettes.
Nancy Brown, head of the American Heart Association (AHA), called the findings a "troublesome plot twist."
"As this study points out, there are fewer movies made these days, but you can watch them anywhere on demand, on your tablet and on your smartphone. Easier access, coupled with a growing number of tobacco images in film, means more and more young people will be put at risk of a lifetime addiction, disease and possibly an early death," she said in an AHA news release.
Brown said scenes that "glamorize" smoking should be eliminated or flagged with a R rating so that they are not marketed to children.
The report suggested state and local health departments take steps to block public subsidies to movie makers that depict tobacco use. It noted that during the study period, movies with tobacco scenes received $3.5 billion in public subsidies.
The U.S. Centers for Disease Control and Prevention has more on youth and tobacco.
This story may be outdated. We suggest some alternatives.
The content contained in this article is over two years old. As such our recommendation is that you reference the articles below for the latest updates on this topic. This article has been left on our site as a matter of historic record. Please contact us at email@example.com with any questions.
Updated on May 29, 2022
Read this Next
Other Trending Articles