TUESDAY, Feb. 4, 2014 (HealthDay News) -- Online patient medical records are the top source of information for doctors, based on the mean annual exposure, according to the results of a survey conducted by Kantar Media.
Researchers surveyed more than 3,000 physicians across 22 specialties to examine their online and mobile activities, e-detailing experience, and exposure to information sources, including traditional and emerging media.
According to the report, the top sources of information for doctors are online patient medical records and online prescribing software. Both online medical records and prescribing software rank in the top five most important information sources, and each reaches about 75 percent of doctors. Doctors are exposed to online medical records more than 200 times per year. Exposure to colleagues was stable, with about 172 annual exposures; drug reference mobile apps increased to about 142 exposures per year; and print prescription pads/paper increased by almost 20 exposures.
"We found that doctors are exposed to online medical records as a source of information more than 200 times per year, trumping colleagues (last year's top source by mean annual exposures) by almost 100 occurrences," according to a Kantar Media press release.
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