When St. Martin's Hospital in the United Kingdom wanted to develop a drug information leaflet for teens, several samples were created in different formats and styles.
According to Child: Care, Health and Development, a group of 15 pediatricians was asked to judge which format was best. The physicians chose the comic book style, with "cool" language and lots of jokes.
Then 72 boys and girls gave their opinions, and they gave an opposite response. The adolescents wanted clear, factual information with quality illustrations.