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Say the Magic Word

How different words can change behavior

(HealthDayNews) -- Subliminal messages can work -- if you use the right words.

As reported in the International Journal of Eating Disorders, researchers at the University of Southampton in the United Kingdom subjected a group of 100 women who hadn't eaten in four hours to different subliminal messages. Then the women were given a chance to eat.

Here are the results: The subliminal word gallery was used as a neutral control. As expected, women who were exposed to that word didn't show any special eating patterns. But neither did women who were shown the word happy or -- and this may be a surprise -- the word hungry.

What words did make women eat more? The runner up was angry, and the word that had the most effect was lonely.

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