Tasty Food Labels
What they say may influence how it tastes
(HealthDayNews) -- Labeling can help you make healthful choices between foods -- and it can also help you reach conclusions about how the food tastes.
That's what the Institute of Psychiatry in London found when it asked a panel of people to give its opinion of samples of cheese and yogurt.
One sample of each was labeled "high fat," one labeled "normal fat" and the third labeled "low fat." In fact, all the cheeses and all the yogurts were the same.
The samplers found the foods labeled "low fat" slightly less pleasant-tasting than the "normal" or "high fat" products. But when people were asked which they were most likely to buy, they chose the "low fat" products by a wide margin.