So they showed a group of over-80 men and women some paint samples, and asked them first to identify the colors. The same folks then were asked which colors they liked best. Here's what the researchers learned:
- Older people prefer blues and greens, and generally don't care for browns.
- Women are more likely to use very specific names for colors, such as "puce" "magenta" or "ocher" than men are. To men, if it isn't in the Crayola box, it doesn't have a name.